-Improve leadership and people management skills
-Develop, advertise and sell your products and services
-Network and create connections or partnerships
-Manage difficult situations (e.g. financial crisis, public scandals)
-Keep the company’s finances healthy
-Promote and maintain the company’s positive image
-Gather, interpret, and create reports based on industry data
-Hire top talent and improve employee retention
-Create hierarchies that help the company thrive
-Make tough calls at the right time