Should I offer the opportunity for a two-way conversation in a crisis?
Should I offer the opportunity for a two-way conversation in a crisis?
Should I offer the opportunity for a two-way conversation in a crisis?
CEO Business School Answered question August 28, 2022
The short answer: Definitively yes.
Research by Tsuyoshi Oshita and Shupei Yuan, of Michigan State University, tested one-way vs. two-way conversation in a crisis scenario. Two-way conversation won hands down, creating more trust, confidence, and cooperation. In fact, lack of communication has a negative impact on confidence and cooperation.
CEO Business School Answered question August 28, 2022