Should I offer the opportunity for a two-way conversation in a crisis?

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Should I offer the opportunity for a two-way conversation in a crisis?

Should I offer the opportunity for a two-way conversation in a crisis?

CEO Business School Answered question August 28, 2022
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The short answer: Definitively yes.
Research by Tsuyoshi Oshita and Shupei Yuan, of Michigan State University, tested one-way vs. two-way conversation in a crisis scenario. Two-way conversation won hands down, creating more trust, confidence, and cooperation. In fact, lack of communication has a negative impact on confidence and cooperation.

CEO Business School Answered question August 28, 2022
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