Who’s the best spokesperson when you’re facing an international PR crisis?

157 viewsCrisis Management
0 Comments

Who’s the best spokesperson when you’re facing an international PR crisis?

Who’s the best spokesperson when you’re facing an international PR crisis?

CEO Business School Answered question August 25, 2022
0

It depends on where the crisis is taking place.
In general, a spokesperson using the local language and from the local culture will generate a more favorable response than someone from the “home office” who is not local.

CEO Business School Answered question August 25, 2022
0