Who’s the best spokesperson when you’re facing an international PR crisis?

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Who’s the best spokesperson when you’re facing an international PR crisis?

Who’s the best spokesperson when you’re facing an international PR crisis?

CEO Business School Answered question August 25, 2022
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It depends on where the crisis is taking place.
In general, a spokesperson using the local language and from the local culture will generate a more favorable response than someone from the “home office” who is not local.

CEO Business School Answered question August 25, 2022
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